A Product Club is a planning and management tool by which a group of companies and agencies agree on a public-private framework to work together in an organized manner, with the aim of developing new products for a specific market segment or increasing value of existing products.
Keys: commitment and collaboration
- recognize that interests are similar regardless the different market positions.
- Trust that aims are common to all
- All positions are interested in common benefit.
- A collaboration aproach benefits everyone and allows everyone to generate more income opportunities and wellbeing.
Economic targets: to create different product categories, generating complementary activities to those already existing in the park, increasing the current content.
Social targets: to develop experiences around the gastronomy culture existing in the Natural Park of La Albufera.
Environmental objectives: to inprove environmnental conservation.
Phases < / strong >
PHASE 1 – . Product Club Targeting
PHASE 2 – . Analysis of the Product Club potential
PHASE 3 – . Identification of partners and agents involved in the Product Club creation
PHASE 4 – . Selection of products and services integrating the Product Club. Goods and Services Manual
PHASE 5 – . Design, sizing, composition and management of the Product Club structure
PHASE 6 – . Product Club Economic viability analysis and management model
PHASE . 7 – Action Plan for Product Club implementation